Drug Hunt, the neo-psychedelic seditionists, have returned with their latest single, “We Are Dying,” featuring Adrian Terrazas-Gonzalez of The Mars Volta. This captivating track delves into a psychedelic maelstrom of noise, pulling listeners into a spacey mix that resonates with space rock vibes while embracing a darker edge.
From the very beginning, “We Are Dying” captures attention with its stop-and-start rhythm, luring the audience into the heart of the song’s sonic landscape. The rolling bass and meticulously crafted guitar lines overlay the spacey mix, creating an otherworldly atmosphere that is both captivating and haunting. When the distinctive vocals finally make their entrance, they deliver a potent blend of emotion and power, cementing the track’s impact.
“We Are Dying” serves as an obituary for the human race as we know it, attributing its demise not to climate change or external catastrophes but to humanity’s relentless pursuit of scientific progress and increasingly complex technological systems and industries. These advancements have led to the erosion of what once defined us as human, as we find ourselves entrapped in a digital cocoon, allowing algorithms, data collections, and social media platforms to navigate our identities and interactions. The rapid implementation of AI and robotics poses an existential question for our species, as we stand on the brink of a new era where the line between human and machine blurs.
The music video for “We Are Dying,” directed by Gray Morison, delves into a dark yet comedic, quasi-sci-fi realm, portraying a millennial incel schlub interacting with extreme social media archetypes through a reclining chair. Each character represents an exaggerated embodiment of personas cultivated and idolized in the digital world. The video serves as a cautionary commentary on the profound impact of social media and AI on human behavior and identity, highlighting the dangers of losing touch with our humanity and becoming enslaved by the very technology we once created.